5 Ways To Build Your Email List For FREE

What is Your Email List Worth?

If you are collecting emails for an email marketing strategy, then you might well have been attracted partly by just how affordable the process is. This is a marketing method with an extremely high ROI, meaning that you barely have to spend anything in order to start really profiting.

But exactly how much is your email list worth? Can you really get ?something for nothing? in this way?

Let's take a look!

Selling a List

If you were to sell your list, or to sell it as part of an exit strategy along with your business, then you would often be expected to charge roughly $1 per subscriber. This is a very rough average, but it is a fairly consistent and reliable method of valuing a list. That means that a list with 1,000 subscribers will usually fetch you around $1,000.

The True Value

Of course the actual value of your list is very different. For instance, a list filled with highly engaged subscribers who read every single email will be extremely valuable compared to one filled with addresses scraped from the web!

That's why most people will want to check things like bounce rates and CTR when they consider buying your list  ?It's also why list hygiene is so important.

But what's perhaps even more important, is how much the list is worth to you at any given point.

To calculate this, you need to work out your CLV for each subscriber. This is your customer lifetime value, which means the amount that you will earn on average from a single person during the entire time you have their details.

How might you calculate this? Well, take a look at your list as it currently stands, and then work out how many people on that list have purchased from you. How many purchases do you get on average for every 100 subscribers? How many of those people purchase more than once?

Now ask what the average profit you get from each sale is. Get the total number based on all of your subscribers, and then divide this by the number of subscribers you have.

What you will be left with, is a number that represents the average value of each subscriber. Now, not everyone will be likely to buy from you! But based on average performance, this is what the average subscriber is worth. You'll likely find it's much higher than you thought!The first question you may have, is why use a mailing list at all?

Essentially, a mailing list will give you a direct line of communication

with a large number of potential customers - something that no other

form of marketing can offer you.

Benefits of email marketing

• Email marketing is not

reliant on a third party for

your contact

management

• Very personal and direct

• Timing is possible

• Engagement is typically

high

• Integration

with

other

marketing strategies

• Powerful tools greatly

extend potential

So now you understand the importance of mailing lists, the next

question is how you go about building one of your own.

Essentially, you are going to need two things: a website and an

autoresponder.

An autoresponder meanwhile, is a piece of software that will allow you to collect email addresses and then manage them along with the

messages that you choose to send out.

You’ll also use an autoresponders in order to collect your emails in

the first place. This is because you will use an autoresponder to create your opt-in form. That form is where your visitors will fill out their details when they want to sign up.

You’ll then be given a small snippet of code to add to your website,

and once you do that, the form will appear in just the same way on

your page. Now, whenever someone goes through the process of

adding their details and hitting submit, their address will be added to

your list.

All that’s left for you to do then, is to direct visitors to that page in the

first place, and then convince them to hand over their details. We’ll

discuss that over the rest of this book.